technically started in 2015 when recently acquainted friends Arthur Proudfoot and Jason Deutscher had a short conversation. It went something like this:

Arthur: “Jason, you do some web stuff, right?”

Jason: “Yeah”

Arthur: “How easy would it be to build a site where I can search for doctors? Maybe search by area, or by specific field of practice? Is that possible??”

Jason: “Sure”

Within a week of that conversation, Jason had secured as a domain name. And after 2 years of incubation and strategy and building, launched a small private beta.

And the rest is history…